Unsur Kritik Sosial Terkait Tata Tertib Lalu Lintas Dalam Film (analisis isi pada film pendek "Peci Ajaib" karya Ricky Firmansyah

Abstract The purpose of this study is to know the critical message that appears in Peci Ajaib’s Movie, and see how much frequency of criticism messages are presented in the message trait indicator The research method used is a quantitative content analysis with frequency distribution technique with coding system that is the technique of data analysis. While the analysis unit in this research is a shot containing a critique message in the “Peci Ajaib” movie The results of the researcher showed from a total of 101 shot 36 shot or 35% of the appearance of the message containing the element of soisal criticism. Further from each of the critique categories found such as; Government criticism categories 4 shot or 11%, category of community mindsets criticism 6 shot or 17%, category of public behaviors criticism 20 shot or 55%, category of diversity criticism 6 shot or 17%. After the researcher calculated based on critique category, there are looking for the frequency of occurrence of critique messages based on message trait indicators. Out of a total of 36 shots found a verbal’s messages 26 shot or 72%, and the non-verbal’s messages 10 shot or 28%. The suggestion of this study is for future studies relating to the problem of traffic ordinances in the film are advised to use different methods of analysis so that the content of the delivered message can be identified deeper